After our rhetoric speeches earlier in the semester, I've begun to pay a
lot closer attention to advertisements and the portrayals of their messages.
The ad that I'm discussing here is one by Nike, which I think is pretty
powerful. Situated in downtown Manhattan, it states “Yesterday You Said
Tomorrow.” This
is an old ad from Nike, dating from a couple of years ago. It
doesn't really matter if it's older, it's always a good reminder to be
proactive. Furthermore, it's timeless. This message is a simple one that stands
the test of time because it's so true, and Nike knows that. The ad essentially
guilts you into whatever you haven't done yet. In this case, since the target
audience is made up of athletes, this ad guilts athletes into exercising, but
through the use of Nike products. The colors are simple: black and white. This
highlights the simple, "no-brainer" attitude of the advertisement.
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